Case StudyCaso de EstudioCas d'Estudi
Transforming Training for a Global Automation Solutions Firm
A leading automation solutions company needed to digitize its Smart Buildings IoT training program, transitioning from in-person sessions to a comprehensive online platform. The firm produces components for industrial applications and commercial buildings, selling its products through contractors, engineers, and engineering firms. SEIDOR Opentrends designed the eTraining program to boost certification rates and accelerate sales.
Digital Sales Enablement
The client's new energy-saving IoT technology lacked proper channel distribution and market awareness, hindering sales and adoption. They needed a digital training program to educate channel distributors on technical details and incentivize them to promote the product.
SEIDOR Opentrends’ challenge was to develop the online content, integrate it with the proper software platform, and include proctoring tools for certification. The goal was to make the program enticing enough to motivate prescribers to include the product in their portfolios and promote it to others.
Identified Pain Points
During SEIDOR Opentrends' discovery sessions, the following issues emerged:
- Misaligned Sales Messages: Channel and direct sales teams were out of sync, leading to low enrollment in the training program.
- Content Complexity: The existing program faced challenges with content translation and real-time updates.
- Outdated Training Structure: Legacy training programs lacked flexibility and were expensive due to in-person formats.
User Experience Design for Product Digitization
SEIDOR Opentrends crafted a comprehensive solution that included a fully online training program and a marketing campaign to promote it. The key steps involved:
- User Experience Design: In 12 weeks, SEIDOR Opentrends developed the eTraining program, which includes content generation, onboarding, and learner success components.
- Adaptive Learning Itinerary: Using a flipped classroom model, the program was designed to increase engagement and impact.
- Content Creation: Interactive multimedia content, including video recordings, 3D motion, and interactive polls, was created with contributions from the client's subject matter experts.
- Marketing Campaign and Alumni Community: A targeted marketing campaign and alumni community fostered ongoing engagement and brand loyalty.
Learner's Journey
Agile Multidisciplinary Team
A team of 13 experts in user experience (UX), UI design, content creation, video production, marketing, and engineering collaborated with the client's internal team. This approach gave the client real-time visibility into project progress through dashboards and reduced their overall investment in UX/UI, QA testing, and audio/visual production.
Online Training Success: Higher Certifications, Increased Sales
SEIDOR Opentrends' work resulted in an online training program with high levels of user involvement. The benefits included:
- Reduced Training Costs: Transitioning to online training saved the client significant resources.
- Improved Recruitment and Certification Rates: The program attracted more participants and increased certification success.
- Enhanced Brand Visibility: Unified messaging boosted the company's presence on social networks and search engines.
- Community Engagement: The alumni community fostered loyalty among certified sellers and provided ongoing engagement opportunities.
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